Questions – Answer And Pose More Questions In Your Blog Posts
You always want to put out the best content you can on your blog. This is especially the case if it is a personal blog and you are trying to establish yourself as an authority in your niche. But even if it is a “plain” old affiliate blog that’s main aim is to get people to click through to another site to buy something, the better the quality of content the better your results will be. Here are two things to take on board if you want to write better blog posts and content. Both ideas fall under the concept of asking more questions.
Producing Content That People Want To Read
There are countless blog posts talking about this but people don’t really have time to read blog posts..or anything for that matter. People like to get their information on TV or some other medium that makes consuming the information easy. So the best way to get people to read your posts, or rather want to read your posts is to answer the questions that they have.
Before you can do this, you need to know the questions they have. You can do this with straightforward keyword research. This will bring stuff back but if you are using the Google keyword tool, it probably won’t be that comprehensive.
You could also type in “How to a” in Google search and see what it predicts. Do this for all the letters in the alphabet and you will get some great ideas. You could even go a step further and type in something like “how to ab” , “how to ac” and see what comes back.
A far more targeted way to find out what people want is to see the kind of things your blog is being found for. If you have a Google Analytics account or some other stats packages like Statcounter on your blog then you will be able to see this information. This will give you how to ideas for new content.
You could also get new ideas from comments that people make on your blog.
Asking People What They Think
Once you have a good how to do something post together another important point to remember is to always ask readers for their opinions. In fact you should do this will all your posts. You have to engage in your reading community.
So at the end of a post try to pose a question to the reader.
Here are some “templates” that you can adapt to be more in tune with your post.
- What Do you Think?
- How Do you Feel?
- What Will You Do?
- What is Your Opinion?
- What is Your Story?
- What is Your Experience or Example?
- What Have you Been Working On?
Firstly this encourages people to comment. You always hear advice about always having a call to action on a sales page or even a review of a product. Posing a question to your readers is your call to action on a regular blog post. Try to get one in as often as possible.
And the more comments you get provide social proof that your blog is interesting, relevant and active. If you see a blog post with zero comments, you may pass on writing a comment. You may even pass on reading it. But if you see a blog post with 72 comments on it, you’ll be like “Crikey, this must be pretty interesting if 72 people have left a comment, I think I’ll have a gander”.
Social proof will not only encourage people to read and possibly make a comment on your latest post, but it may also encourage them to subscribe to your RSS feed or your optin. And folks, that’s what you are looking for. That’s the surreptitious point of all posts on your blog if you are trying to become an authority.
So answer questions and pose them. What do you think ? How do you make your blog posts more compelling ? And how do you get more people to participate on your blog ?