Hard Hitting Email Copy – We Got It !

I received an email today from a fairly reputable (read authority) medical type website promoting a “new wonder” weight loss product. It certainly didn’t pull any punches : The title was : Nobody wants to be fat and ugly Which is pretty direct and to...

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Stuck For Content ? Do This Simple Brainstorming Exercise…

Content can be a right royal pain in the rump at times…it takes forever to do and it never stops…a bit like the dishes every night after meal time. Apart from the actual writing, coming up with topics and titles is half the battle. If this is the b...

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Headline Handgun Review – Test Review…Please Ignore

Headline Handgun is a seemingly simple product but scratch beyond the surface and you can find some real “golden nuggets” as the phrase goes. That is if you are panning for gold in the internet marketing or copywriting hills that is ! The product is a pdf ...

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Why Are People Not Reading Your Blog Posts – I Know Why

Most blogs don’t get much traffic. In fact it wouldn’t surprise me if 95% of all blogs don’t last a year. A combination of poor planning and waning enthusiasm by the blog owner will see most blogs die on the vine. One reason this might occur ...

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The Right Way To Craft An Email Call To Action – Call To Action InfoGraphic

Infographics are all the rage at the moment so I thought I would add one to my site. This comes from Litmus.com that seem to be in the business of testing email marketing campaigns. They know a thing or two about email marketing campaigns and of course the cal...

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7 Ways To Improve Your Call To Action

In just about any piece of writing where you are trying to influence or persuade someone to take a certain action, the final part of the message is called the call to action. No matter how persuasive your writing may be, without literally telling the reader wh...

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6 Ways To Find Killer Headlines That Almost Force Your Blog Visitors To Read On

When it comes to writing killer headlines, you have to study successful copy writers and then you have to go out and do it yourself. Like any kind of writing, the only way you get better is to write…and then write some more….and then some more. Alw...

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