Hard Hitting Email Copy – We Got It !

I received an email today from a fairly reputable (read authority) medical type website promoting a “new wonder” weight loss product. It certainly didn’t pull any punches : The title was : Nobody wants to be fat and ugly Which is pretty direct and to...

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There’s Something About Gmail…

So, the internet marketing world seems to be in a bit of a tizz about the latest changes Google has been making to Gmail. Even Aweber sent out a mail about it today….I guess that’s not so surprising as email is basically their bread and butter. The...

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Single Opt-in or Double Opt-in….That Is The Question When It Comes To List Building

This might seem like a basic question but it’s something that everyone that creates a subscriber list has to answer at some point. In many cases, people tend to just do what they are told by someone that they  think knows what they are talking about. He...

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