30 Day Marketer Challenge With David Walker – Heading In A New Direction ?

30 Day Marketer By David Walker

Always set the trail, never follow the path...not quite...I'll be following David Walker's path for the next 30 days.

I’m doing another challenge….yay!  As the title suggests, it goes for 30 days and will be run by David Walker. I like challenges because they make it easy to set a goal or at least a time frame to do something.

So you can focus your efforts, which is a huge battle when you have “opportunities” coming at you left, right and center.

Also, a challenge often has a community feel about it so other people can inspire, motivate or even help you along the way. You might even meet people that you can collaborate with on future ventures.

So what is the challenge all about ? Well, David seems to be keeping his cards to his chest at this stage (second webinar) but he claims to turn you into a successful internet marketer  in 30 days. As I say, I’m still not sure what that means – affiliate marketer, product creator, internet marketing coach, blogger or all of the above. No doubt time will tell.

The reason I got on the challenge is mainly because of David’s style. He probably wasn’t the first person to use the term infotainment but seems to be the first to use it in internet marketing circles (well, at least to me anyhow).

His approach is to use things like celebrity gossip and popular culture (blockbuster movies, TV shows, sporting events and so on) to teach marketing and market products. The idea is that people will relate to the content more and find the marketing insights more accessible.

He also seems to offer contrarian advice on things like email marketing. For instance, he markets a product in every email he sends out. This flies in the face of the common wisdom to send out a mix of information with the occasional plug for a product.

I like to listen to people that seem to zig when everyone else is zagging so that’s another reason why I decided to take the challenge.

It’ll be interesting to see how it goes as I have been doing things very differently on this blog so far.

My model or philosophy to date is to produce useful content in the traditional blogging sense. The likes of Corbett Barr, David Risley, Copyblogger, Jon Morrow and people/blogs like that are the current model that I follow.

Their model is to blog to become an authority and create a following. This could take a year (in the case of Corbett Barr) or even longer without any significant income. Then, with authority established and a dedicated list of followers, you could start to make money by creating products, affiliate marketing or even advertizing on your site.

David Walker seems to have a different approach so for the next 30 days this blog might get a little crazy (or different anyway). It may even set a new course for the blog going forward. Who knows… time will tell. I’ll be implementing everything that David suggests and document it on the blog…. stay tuned.

9 Responses to “30 Day Marketer Challenge With David Walker – Heading In A New Direction ?”

  • Buck on September 12, 2012

    Great analogy and I share the same curiosity about David’s direction and style…time will tell!

    • admin on September 12, 2012

      It sure will, looking forward to the upcoming webinar…

  • Mandy Allen @ Learn To Blog on September 12, 2012

    Hi Adrian, yes, David certainly raises the bar in terms of how he delivers the oh so boring content we’ve all seen delivered in an oh so boring way. You are right, people can relate to his analogies, and he uses them very well in the training. Good luck with the course!

    Enjoy the journey.


    • admin on September 13, 2012

      Hi Mandy, Yeas, getting a fresh perspective is sometime the difference between success and failure.

  • Carlton on September 13, 2012

    Hi Adrian, I, too, like David’s approach the coaching he is providing. One of my problems in this IM venture has been focus. I am working very hard to stay focused on this “challenge” (as you so put it so well) and see this course through to a successful end.
    I like the nice clean look of your site; it is one of the tasks I have set for myself today. I’ve never built a good site before and that has to change…fast.
    Talk soon, Carlton

    • admin on September 13, 2012

      Hi Carlton, thanks for the comment….one thing that I noticed about your site is that you didn’t have the permalinks set up. You want to go into the settings > permalinks and set it to custom structure, put /%postname% or /category/%postname%. That will make the title of your post show up rather than a number which is better for seo.

  • Mikey on September 13, 2012

    Hi Adrian,

    Good to meet you.
    Absolutely agree I too like people who zig when everyone else is zagging, far too many sheep in IM!
    Good luck on David’s course.
    Hopefully we can work together one day.
    Wishing you every success.

    • admin on September 13, 2012

      Thanks for the comment Mikey, hope the course goes well for you and maybe we can work on something when the dust settles ;)

  • Kevin Long on September 19, 2012

    Hi Adrian

    Just thought I’d drop bye, I’m one of David Walkers students too.

    Hope to see you around, good luck with everything.


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