30 Day Marketer Challenge With David Walker – Heading In A New Direction ?
I’m doing another challenge….yay! As the title suggests, it goes for 30 days and will be run by David Walker. I like challenges because they make it easy to set a goal or at least a time frame to do something.
So you can focus your efforts, which is a huge battle when you have “opportunities” coming at you left, right and center.
Also, a challenge often has a community feel about it so other people can inspire, motivate or even help you along the way. You might even meet people that you can collaborate with on future ventures.
So what is the challenge all about ? Well, David seems to be keeping his cards to his chest at this stage (second webinar) but he claims to turn you into a successful internet marketer in 30 days. As I say, I’m still not sure what that means – affiliate marketer, product creator, internet marketing coach, blogger or all of the above. No doubt time will tell.
The reason I got on the challenge is mainly because of David’s style. He probably wasn’t the first person to use the term infotainment but seems to be the first to use it in internet marketing circles (well, at least to me anyhow).
His approach is to use things like celebrity gossip and popular culture (blockbuster movies, TV shows, sporting events and so on) to teach marketing and market products. The idea is that people will relate to the content more and find the marketing insights more accessible.
He also seems to offer contrarian advice on things like email marketing. For instance, he markets a product in every email he sends out. This flies in the face of the common wisdom to send out a mix of information with the occasional plug for a product.
I like to listen to people that seem to zig when everyone else is zagging so that’s another reason why I decided to take the challenge.
It’ll be interesting to see how it goes as I have been doing things very differently on this blog so far.
My model or philosophy to date is to produce useful content in the traditional blogging sense. The likes of Corbett Barr, David Risley, Copyblogger, Jon Morrow and people/blogs like that are the current model that I follow.
Their model is to blog to become an authority and create a following. This could take a year (in the case of Corbett Barr) or even longer without any significant income. Then, with authority established and a dedicated list of followers, you could start to make money by creating products, affiliate marketing or even advertizing on your site.
David Walker seems to have a different approach so for the next 30 days this blog might get a little crazy (or different anyway). It may even set a new course for the blog going forward. Who knows… time will tell. I’ll be implementing everything that David suggests and document it on the blog…. stay tuned.