Are You Link Building The Right Way Post Panda/Penguin ?
Over the past couple of months due to the Google algorithm changes, I’ve pretty much abandoned link building to my websites. I think most people were like this. Waiting for the dust to settle so to speak. Out with the old ways and in with the new….only there were no new methods.
Link building equaled vacuum until recently, but just like space junk fills up the void of space, new link building ideas are emerging in the SEO world. If you want to build links post Panda and Penguin, then you need to think about 2 things.
The first is link diversity.
This has been around since forever but most people got lazy when blog networks started popping up all over the place. Why build directory links, submit articles and knock out 5 blog comments when you could submit one spun article and get hundreds of links in return. It was a “no brainer”.
Link diversity is all about getting a diverse range of links, so, as mentioned above you want to get :
- Article links
- Directory Links
- Comments on blogs
- Guest Posts
- Forum profiles
- Social media links like Facebook and Twitter
- Link Wheels
You even want to build links to these secondary links if you have a lot of time on your hands or people to do it for you.
This hasn’t changed post Panda/Penguin. A back link is still a back link. And backlinks still determine ranking.
The thinking behind getting more link diversity is that it makes it harder to profile your website as a potential problem child by Google.
If they see all your links coming from a certain network, you’ll be bouncing around their index like a small child in a over inflated bouncy castle. If there is a theme to your link profile then you are in trouble in other words.
So the diversity idea masks your intentions.
It’s not the most cunning strategy but as Oscar Wilde might say if he was working as a $10 an hour link builder, we are all in the gutter but some of us are looking at the stars.
That’s the theory anyway. Nobody knows for sure what is really going on and certainly has no idea what the future will bring.
It does make sense though…as long as back links have an inherent value on the internet, getting a good mix of them is a prudent move. But also a lot harder work than before.
The second change concerns the anchor text you use to build your links.
The anchor text is the keywords “suave, sophisticated man of mystery” in the html expression
<a href=”http://adrianwhittle.com”>suave, sophisticated man of mystery</a>
They identify the website with the words and help to rank it for those words.
Until Penguin, people were putting the exact words they wanted to rank for (even if slightly deluded) in these expressions. As the blog networks were so good at producing links, hundreds of these links were appearing and influencing the search engine result pages.
The thing is that most natural links aren’t usually like this.
Most people that use the internet don’t understand html so if they wanted to link to another site they would just copy the url and paste it into their site or onto their forum post.
Even if they did have some idea of anchor text linking using html code or maybe the blogging system they used did it for them, they would be unlikely to put explicitly detailed keywords like make and model numbers as the anchor text.
More likely they would put something like “click here” or “here” or even “more info” as the anchor text.
On fairly rare occasions people might link to a website with anchor text like “best 3D TV review” but this was highly unlikely….and eventually highly suspicious.
The Penguin changes have effectively put a stop to relevant anchor text when it is over done.
- So the latest advice is to have direct urls of your site on about half of all links you build.
- Then have 20% of the links consisting of phrases like “click here”, “link”, “more info”, “here” and things like that.
- After that, you can sprinkled some keyword rich phrases into the mix.
- Have 20% of the links with the keyword you are trying to rank in a bigger phrase. So if you were trying to rank for Rosetta Stone French, you’d have something like “for more information on Rosetta Stone French click here”
- And finally, give yourself 10% with the direct keyword/s you want to rank for.
Again, this is trying to mimic the real way links are created on the net and make it harder to detect that your website is kind of gaming the Google system.
Despite what professional SEOers say about SEO (white hat this and grey hat that), if you deliberately build one back link to your site you are gaming the system. So there is always an inherent risk in building links but everyone does it..well most everyone anyhow.
How do you build links ?
How are you doing it after the Google changes ?