Should You Be Posting More To Your Blog ?
Have you ever been surfing the web, browsing a website here or a website there, clicking on a random link that takes your fancy. Yes, I know, I like to waste time like that too .
Some of the sites you come across were last updated 2 years ago or each post on the blog has a 6 month interval in between. You shake your head and think “Oh dear, another sorry looking, abandoned blog”. “I wonder what happened to it and it’s owner” you think.
If you have far too much time on your hands than you care to admit, you might look back to the first blog post and see what life was like when the owner was bright eyed and bushy tailed. In a way, it’s kind of demoralizing seeing these blogs – a bit like wandering through a graveyard or a house full of stuffed animals.
It kind of prompts the question, what is a “living blog” ? Is your blog alive and kicking or flat lining. Do you give it a boost by posting to it regularly ? And if so, how much is enough ?
I was reading Jon Morrow’s boostblogtraffic blog the other day and he says that you should be writing 1000 words a day for your blog. Crikey, that sounds like a lot I hear you say. I tend to agree.
He qualifies this by saying that those 1000 words don’t just have to be blog posts but can be other written pieces like newsletters, sales letters, product promotions, auto responder series and things like that.
The interesting thing is that he doesn’t recommend you post every day. He reckons you only post once a week but make it a mega post – 4000 words or so in some cases.
The reasoning behind this is that if you were to post everyday you wouldn’t get the social proof that makes your blog look interesting or valuable or relevant. If a new post hits your blog everyday, the chances are that people won’t comment on yesterdays blog post. Consequently, you’ll get a blog that looks like it has tumbleweeds rolling through it.
This is an interesting point. Having started a blog challenge which requires that I post one or two posts a day, I have noticed that I don’t get any comments. All my posts have 0 comments and look like one of the losers at a Eurovision song contest.
His point is that you post once a week and give people a chance to comment on the post. You also spend the rest of the week promoting the post in various places like social media sites, commenting on similar sites and maybe even guest posting to get the word out.
Also when you post once a week, the assumption goes that your post is well thought out, interesting and relevant. This is something that you may not be able to pull off if you are writing one post everyday that is only 400 odd words long.
The counter argument and the case for posting once a day is that your site looks busy. I think the main emphasis with daily posting is to tell the search engines that your blog is important. Consequently daily posting is more aimed at search engine traffic and raising your blog rankings in the search engines.
I can’t say that has happened as yet for my blog but time will tell. I have another month and a half of daily blog postings to see how the experiment goes. After that I think I will go back to weekly posts that are more thought out. Time will tell as they say.