Why Do People Fail To Make It Online – Money For Nothing And Your Chics For Free ?
Back in 1985 – yes, I know it was a long time ago – Dire Straits released a song/video called Money for Nothing. It was kind of ironic and even a little condescending to some extent as it was sung from the point of view of some fat assed,stubble scratching stereotypical Tradesman. The Tradesman is whingeing about how Rocks stars (presumably Dire Straits themselves) get it easy – money for nothing…and your chics for free – when he has to bust his hump lifting heavy white goods (microwave ovens must have been pretty heavy in those days !)
The reality, according to Mark Knopfler (the singer from the band) was that they had to work their buts off to get to where they were and took huge risks to get there. The trappings might look seductive to the outsider but the reality of getting them is not what it seems.
So what does this mean about the making money online and people failing ?
Well, it is this attitude that marketers of information products foster in people who buy their products. And this attitude will almost certainly ensure you will fail.
Let’s start at the beginning. When you first decide you want to make it in internet marketing or some other venture online, you more or less accept that you have to learn how to do it or maybe you have just heard that people make a lot of money online and you want a piece of it. Whatever the reason, you buy some product or get some help in achieving your make money online goals.
Once you have accepted that you need help – once you become a buyer of make money online products – you are exposed to some very canny marketers in a very competitive market. The good marketers know what makes you tick – they know your problems, your hopes, your dreams and they pander to them.
Where’s my Aston Martin DB9 with money spewing out of the exhaust pipe ?
So like Fat Joe from the Dire Straits video, they know you are frustrated and they notch up the frustration by showing you luxury cars, beach side villas…maybe even bikini clad beauties if they are pretty confident that their target audience is exclusively male. See this hilarious spoof sales page.
They also say it’s easy to reach your goals with their product…they are just like you….or were just like you before they discovered some secret. In short, they sell you the dream.
Since you don’t know what is really involved and you may not even have a deep conviction about wanting to make it work, you believe them.
If they say push a few buttons and make hundreds of dollars you do this. You take them at their word. After all, you have to start somewhere, even if you are slightly skeptical.
You soon find out that you haven’t made hundreds of dollars and you’re a long way from that beach front villa. In fact this new secret you have just bought has raised more questions than you had before you read it.
So the product may not have worked as you expected or it may have caused more problems for you that need fixing before you can realize your dream.
If you are totally frustrated with the product, you may see something else that promises success but maybe it talks more about the problems you have just had with the previous “failed“ product. You think, gee it’s talking about my exact problem so you buy it.
This may work or it may not – most probably it won’t because there are no secrets to internet marketing or making money online. It just like the real world – you have something to sell and you sell it to people. That’s it. The more people you can sell it to the more money you will make. The internet is just the channel that you have chosen to use to sell your product.
And just because your friends don’t know much about internet marketing or someone that you don’t really know very well tells you to get in before everybody else discovers this brilliant opportunity doesn’t mean it will be easy.
So what’s the take away ?
- Don’t believe the hype.
- Find a business model within internet marketing that works for you.
- Understand that to achieve success, like anything else in life, you are going to have to work at it. And work at it pretty darn hard to begin with.
- Resist the temptation to live the dream that is promised in the myriad of information products on internet marketing.
There are no shortcuts…and usually the overnight sensations in the industry have been a work in progress for years and years….or extremely lucky…..or a genius…..or all of the above.