One Simple Idea For Creating Your First Information Product

So you’ve decided to create an information product…good move…you’re on the right track.

You will stand a better chance of making more money selling your own products.

Also, when you have  your own offer rather than selling other peoples products or making money by advertising, you can test the complete marketing process out. For instance, you can try all the traffic strategies that you may have only read about before, like getting affiliates and jv partners or using solo ads to sell the product and build your list at the same time.

These kinds of marketing tactics can’t really be done if you are just an affiliate selling other peoples stuff. And learning this stuff will round off your marketing skillset and ultimately give you more confidence in your own abilities.

It’s the next step…so congratulations are in order because you have just made it.

But now that you have made this decision the next question is what am I going to make my information product on ? Well, here is an idea to get your creative juices flowing.

Information Products essentially show you how to do things but there are different styles or ways to teach someone how to do something. What you are teaching someone will determine how successful your product is but how you teach it can also have a significant impact on that success.

So your first product can be a case study.

I took part in a case study experiment last year focused on SEO.  There were 18 of us and we had to create a website from scratch to rank for a certain key phrase.

The experiment lasted for 60 days and each person had to record the kind of content they produced – length, how often, what keywords and things like that.

They also had to record the type of promotion they did with similar variables tracked – how often, what was used etc.

At the end of the experiment, the top ranking sites were announced and a case study was written with particular emphasis on how these sites did what they did.

The beauty of this type of product idea is that you can  set all the rules or variables for your product.

A really popular case study model is to show you how to make so much money in a week or a month or whatever. This is a winner because most people want to make more money and it is a very easy concept to get across.

But as you can see in the SEO product, the result was how to rank a website. It has nothing to do with money but the assumption is that if you can rank a website you will make money. But that is beside the point, the product didn’t concern itself with that. It focused on a very specific problem that was even defined by the product creators.

So if you are going to create a case study product in your niche, think of a problem that people would be interested in solving. Think about ways in which people solve that problem and then focus on doing one of the solutions for a reasonable period of time. Record everything you do – that’s the information you will be sharing.

2 Responses to “One Simple Idea For Creating Your First Information Product”

  • Romi Tuano on June 14, 2012

    Hello Ade,

    Nice post.

    Product creation is actually one of my projects I am planning to do within 6 months. There’s so much advantage of having your own products to promote, one is the amount of money you can possibly generate. And just like what you said, you will gain a lot of business know-how on running a campaign about the product and also having your own network of affiliates is an add-on bonus as well.


    • admin on June 14, 2012

      Hi Romi,

      Yeah, I agree. When I made my first website it didn’t go so well. The next one was better and things have got better from there. Why should product development be any different….you can always improve the product once you have the whole process down…or create another one. People say you always learn heaps by releasing a wso and that the next one is ten times better.

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