Get More Visitors To Your Blog With Gravatar And Google Author
If you have been blogging for a while, you’ll know that getting visitors or traffic to your site is one of the biggest problems you’ll face. There are all sorts of guides and tutorials on how to get visitors or traffic.
The thing that these guides rarely mention is that, unless you are paying for traffic, it is a slow process. The strategies and techniques are fairly easy to do but most people fall down on being consistent and constantly improving how they implement the techniques.
Getting a Gravatar and a Google Author listing are two ways to improve you traffic getting techniques. Let me explain why and why you should add these two strategies to your traffic getting arsenal.
What’s A Gravatar ?
Gravatar stands for globally recognized avatar. In other words, a picture of yourself or your company that identifies you on the internet. Typically, it is a small, thumbnail sized picture that you load up to the Gravatar website.
After that, whenever you make a comment on a persons blog, your picture shows up next to the comment. So what’s the big deal you say ?
Well a comment without a picture is far less likely to get a click through than one with a picture. People respond to pictures and comments without an image are considered bland. Adding an image of yourself or a logo of your company if you are representing your company can take the blog commenting traffic getting strategy up a notch or two. Try it and watch how click through increase.
Some people even get quite devious about this and add a stock photo of a pretty woman as their gravatar. Undoubtedly this works as men naturally respond to pictures of a pretty woman and women appear to also respond to another woman out of a genuine interest.
Of course, if you are trying to establish yourself as an authority in your niche, this tactic is going to have limited success and may even backfire on you if you ever reveal your true self. And it’s completely the wrong mindset to begin with.
What’s Google Author ?
Google Author is very similar to a Gravatar except that it’s Google’s take on the avatar idea. It’s also a thumbnail picture that you load up but the picture is featured on Google’s search engine results page listings rather than in comments left on blogs.
This adds a whole new dimension to natural search results and since the idea is fairly new, not many people are taking advantage of it.
When people type a query or phrase into Google search they get a listing of possible websites that satisfy their query. Usually they will click on the top three results but factors like the title of the website and the short description of the page below the title can sway a potential visitor.
With the advent of the Google author, alongside the title and the short description, you can now have your picture. For the same reasons as people may click on a comment with a picture, they may also decide to click on a search engine listing with a picture. It gives the seemingly bland, text listing of a website a human touch.
And, as I have already mentioned, since this is still fairly new, not many listings will have this. So a page ranking number 8 may well get clicked on if it has a picture. And more click throughs could even push it up the listing too.
So in short, adding a Google Author image is a very simple and legitimate way to improve your search engine optimization for your site.
How Do You Get A Google Author Image ?
A Google Author Image is taken from your Google + entry. So you have to have a Google + account and you have to have a photo of yourself in the account. By having a Google account like gmail you can get a Google + account and start getting more visitors to your blog or website.